A successful Web site begins with a satisfying Web experience for its users. And a good user experience is based on a strong and thoughtful foundation. Like a house, the foundation of the Web experience gives support and structure to the whole edifice. The Web site foundation is having a clearly stated and fully implemented process that is used to structure, create, implement and maintain the site. This process forms the foundation of a completely successful site.
RedClover follows a tested and proven process for its work, based around three main pillars. First, begin and end the design and implementation of the site with a focus on the user. Second, make the Web the center of an integrated marketing approach to the target audiences. Third, choose technology for the site based on the desired user experience and the market requirement.
Sites today rarely begin with a clean slate. Design, content requirements, and technology choices are often already established or are chosen outside the Web or marketing team. RedClover is experienced in working within such established constraints and in assisting the client’s Web and marketing teams in creating, improving, and reinforcing a strong Web process to produce effective and measurable results.